Patrick Tomina is one of w3r Consulting’s founders and its Chief Financial Officer.  He took his first steps on the entrepreneurial trail as a youngster by helping in family members’ convenience and grocery stores, where he learned the value of hard work and honed useful customer service skills. Later, as a student pursuing dual degrees in business and engineering at the University of Michigan-Dearborn, he met Eric Hardy, who became Patrick’s friend and partner. Their association led to the establishment of webrunners, Inc., w3r Consulting’s predecessor, with other friends, as they all were completing their undergraduate studies.

An integral part of w3r’s three-man leadership team, Patrick helped shape the company’s strategic goals and directions, and contributes to the firm’s success and sustainability in many ways.  As CFO, he has guided financial decisions that resulted in the re-investment of company profits to fuel expansion.  In this key role, Patrick ensures that company assets are safeguarded, provides strategic guidance, creates and applies financial models that identify and optimize growth opportunities, and initiates cost-saving programs.  His drive helped create financial models and customer cost-saving strategies for w3r Consulting that result in revenue growth of more than 400 percent over four years, while acquiring zero debt, and increased cash flow by 100 percent.

As a visionary leader, he is proficient at financial forecasting, budgets and business financing.  Patrick positioned the firm to grow topline corporate revenue by ten times in a five-year period without the burden of debt accumulation or shareholder equity injections. He also manages the company’s administrative operations, including the human resources, finance and accounting functions. Under his guidance, w3r recently implemented new expense and time management systems that enhance the structural integration of day-to-day operations for w3r’s employees.

Patrick is also a “relationship person,” who values every customer, regardless of size, and is committed to building loyalty and unity within the company’s corporate culture, which encompasses not only the firm’s Southfield headquarters but satellite offices across the country, as well.

In addition to earning dual degrees in Science and Mechanical Engineering, Patrick also received a Bachelor of Business Management from the University of Michigan-Dearborn, and was awarded a Master’s degree in Engineering from Oakland University. A graduate of the Chrysler Institute of Engineering Program, he is currently pursuing an MBA at the Ross School of Business at the University of Michigan-Ann Arbor.

Patrick was a finalist in Crain’s Detroit Business’ CFO of the Year awards in 2009.  He has boundless entrepreneurial energy that is evident in the businesses he co-owns with his wife and other relatives, including a home health care service, real estate firm and several Aqua-Tot facilities in metro-Detroit.  They also are the parents of three girls.  Patrick enjoys several outdoor hobbies as well, including big-game hunting and fishing with family members.